Penguin Palace

This retro design is a fresh and playful brand exploration for a fictional ice cream shop in Birmingham Alabama. The design is all about playing with the edges of the material and serving delightful moments through the design.

The logo brings together a penguin motif and scoops of ice cream in a unique mark combined with playful, aquatically inspired type.


Color palette


Business cards & letter head


Tote bag and t-shirt


Three views of opening the letterhead