There are a handful of ways we can use what we learned about modular scales when creating the typographical system of our website, from simple single scale systems to fully fluid typography. This article will take a look at each style and implementation, but all of these systems aim to address the question of how to handle text on both small and large screens.

Vertical rhythm is a concept in typography that aims to keep vertical spaces between elements consistent with each other. This creates repeatable patterns that readers subconsciously understand and use to read faster and more accurately.

In any form of design, one uses a series of measures to plan and layout the product. Measurements create precision, consistency, and promote trustworthiness. In print, common measurements are inches, centimeters, points, and picas. In the world of digital and web design we use pixels and more relative measurements such as percentages.