16th Street Baptist Church

Stronger Together captures the spirit of the church’s community and symbolizes their endurance through the civil rights movement. It embraces the past but looks to the future.

The refreshed brand’s aesthetic is steeped in history but looks to a bright future. The grey tones pay tribute to the past while the orange pops out of the palette and symbolizes a bright future.

The logo mark is the culmination of everything the church is about, and everything they want to achieve in the years to come. The mark is framed in a circle, a shape close to the heart of the congregation and symbolizes unity. Elements of the church’s architecture were incorporated into the mark with a modern silhouette.