This branding project is a work of design fiction exploring the brand identity of a proposed public works project. The Birmingham SkyTrail is an inexpensive, environmentally-friendly form of transportation that will serve the communities in and around Birmingham by connecting people to parks, medicine, jobs, education and more in the downtown area.

The circular form creates a humanistic feel while the extended corner anchors the mark and implies reliability. The interior of the mark references transit lines and the rolling landscape of Birmingham.

Ideation and process sketches