Matthew McAdams

Senior Web & User Experience Designer
The University of Alabama

Matthew McAdams | Curriculum Vitae | February 2022 | | 205.435.5745


  1. Senior Web & User Experience Designer

    The University of Alabama
    Division of Strategic Communications

    2020 - Present

    Responsible for the definition of requirements, web design, front-end code, content, and development activities within UA's institutional web framework and content management system. Advising leadership on best practices, University standards in web content strategy, accessibility, information architecture, and user experience


    • Admissions website refresh
    • Capital Campaign website design (Gold ADDY)
    • Definition of new design system
    • Development of new institutional Wordpress theme
    • Technical and Design documentation
  2. Student Assistant - Web Development

    The University of Alabama at Brimingham
    Department of Information Technology

    2016 - 2020

    Responsible for maintaining website content, tracking analytics, and creating mockups, as well as developing new web pages using HTML, CSS, and JavaScript


    • 2017, 2018, and 2019 Annual Reports
    • TechConnect branding and website
    • Internal design system
    • Design documentation and graphics standards
    • Website rebuilds
  3. Print Technician


    2015 - 2016

    Working with clients to design and print a variety of products, overseeing print orders and job progress, printing, cutting, laminating, and binding products. Responsible for maintaining printing equipment and tracking supplies

  4. Silkscreen Printmaker

    Designs on You

    2013 - 2015

    Developing and reclaiming screens before and after production, aligning and calibrating the printing press, as well as making prints on fabric and paper media


The University of Alabama at Birmingham


Bachelor of Fine Arts

Cum Laude - Graphic and Web Design


Graphic Designer

Bloom Studio


Student run design studio focusing on "Design for Good" projects for non-profits and underserved communities


  • Cahaba River Society
  • Birmingham Audubon Society
  • Historic 16th Street Baptist Church
  • Birmingham Botanical Gardens
  • Aveda Institute
  • Paddle the Gulf
  • Plain Schemer LLC

Honors & Awards

  1. Gold ADDY

    Consumer Website
    The Rising Tide Capital Campaign


  2. SIGGUS Communication Award

    Best in Show
    UABIT 2017 Annual Report website



  1. BFA Exhibition

    Abroms-Engel Institute for the Visual Arts
    Birmingham, Alabama


    Attika Typeface & Variable Font

  2. Putnam Birds & Trees

    Abroms-Engel Institute for the Visual Arts
    Birmingham, Alabama


    Collaboration with Putnam Middle School, Desert Island Supply Co, and the Birmingham Audubon Society to produce a mobile app encouraging students to learn about nature and express their creativity through poetry

Personal Projects

  1. CSS Boilerplate

    An open source boilerplace for websites focusing on smart style and consistency.

    2021 - Present

    Check out the CSS Boilerplate on GitHub

  2. Typefaces

    A group of typefaces I've published

    2019 - 2020